Toyota vs Ford

Write a 7 pages ethnography report using the guidelines from Creswell (2014), Chapter 9. Report is to be written using APA, 12 point font, 1 inch margins, page numbers, cover page, reference list, and appendices if appropriate. Include a discussion of how your research could be of value to each of the organizations used in your study.
Assignment Guidelines: Select two “organizations” to observe. These organizations should be competitive businesses

Special Note:  Students are not permitted to explicitly interview, discuss, or otherwise engage members of the organizations.  Students are to observe and access publicly available documents, websites, and conduct unobtrusive visits as members of the public. 
Visit the two selected organizations. Observe the architecture, inner space and artifacts of each organization.  Focus on the values expressed in the physical locations. Does each organization have an implicit theme?  If they were books, what would be their titles? What cues within the organizations support the themes? What cues detract from the themes? Do the organizations distribute literature/memorabilia?  How many of your five senses are involved in experiencing the organizations.

How are the organizations furbished? What banners or posters are on the walls? What happens when you enter the organizations? When you leave? Create a metaphor for what it is like for you to experience the public space? As soon as you leave, write field notes on your experience.
 
Go to the web sites of each organization. Find the part of the web site that identifies their mission statement (and/or values statement). Does the décor of each organization reflect their respective mission?