Tourism Vancouver case

For the Tourism Vancouver case students are apply the concepts from Chapters 5, 6, and 7 to answer the following question relating to the customer profile:

1. What does Tourism Vancouver actually make and sell? ( Make of list of Tourism Vancouver’s products)
2. Who are the buyers in terms of B2B versus B2C? (There are many different types of buyers for each class (B2B or B2C) buyer type)
3. What are features and benefits the different buyers looking for? (Each buyer group could be looking for similar things but for very different purposes, in this question you just want to identify the things they are looking for)
4. How is the use of the product different between B2C and B2B users? (Here is where the purpose comes into play and the physical use of the products can be very different)
5. When is each group most likely to want the product? 
6. Who are the people most likely to influence each group’s purchase decision?

Hint: Read the case carefully, a significant amount of data is in the case.  Best to go set up a table to present the data such as this and you want to really be specific in developing your answers to reflect the differences in each type of buyer and try to fill in the following table: