The market penetration of Lee & Best Development Payroll Solutions

 The Lee & Best Development Firm LLC. (LBDFirm.com), has no major history or major presence as it has only been established for a year. 

We focus on Human Resource solutions. One of which being ADP Payroll.
 

This paper is to graduate with a Master's degree and is the capstone research project. This paper must include an executive summary, a detailed outline, and speak on the specific details of how the LBD Firm will penetrate the market with its payroll service. The details speak about the competitors, the market for this service, the competitors' strengths/weaknesses, etc.
 

In addition, a business plan on market penetration. Necessities within this paper are market data for the state of Connecticut as that is where the business is located. Please include market analysis, market behavior, scaling, standardized documentation, proof that the market is under-served etc.
The LBD Firm is extremely limited on funds as they are just a business of 2 people and haven't developed a specialized marketing campaign to get incoming business. Their current client base for other services has been non-profit, sole proprietorship, and individual referrals.