The Impact of Airbnb in Lodging Industries

Since its establishment in San Francisco in 2008, Airbnb has become a global powerhouse, with more than 2 million listings in more than 190 countries. The company is now valued more than 20 billion USD.

Please answer the following questions:
1. "Airbnb is a market disruptor that has completely re-defined the global lodging services industry". To what extent do you agree or disagree with this statement?
2. Airbnb have made inroads into China. What aspects would Airbnb have investigated when entering this international market? Review standardisation v. adaptation in your answer.

Your work should draw from online news articles about the global growth of Airbnb AND academic journal articles about the impact of foreign market environment on the performance of a firm.

Your submission must include at least 5 references.