Staircases to growth on Maritime Security industry

1. Relying on the Staircases, to growth paper, analyze each of the seven staircases.
Which of the seven staircases is your organization using to grow?
Which ones would you recommend, why?
Does your organization have enough market power so that such growth strategies may help to create value?
Please answer the seven distinct strategic degrees of freedom (listed below) in one paragraph or half page.

1. Maximizing existing customers.
2. Attracting new customers.
3. Innovation of products and services.
4. Innovation of the value-delivery system.
5. Improving industry structure.
6. Geographical expansion.
7. Stepping out into new business arenas.

2. Which of the resources (platforms of capabilities) mentioned in this paper is your organization implementing?
Explain one by one, how they are used, could be expanded and/or could be implemented in your organization.
Are they unique resources, why or why not? (One page)

3. Does your organization implement the three horizons approach that McKinsey proposes?
If so, how are they implemented? If not, make your own proposal for each horizon. Be creative. (One Page)

Reference: • Baghai, M., Coley, S.C., & White, D. (1996). Staircases to growth. Mckinsey Quarterly. (Note: Be sure to read the sidebars)