Southwest Airlines' Utilization of Information Technology

Written Assignment: Provide data that shows how Southwest Airlines has successfully employed competitive advantage obtained through the utilization of information technology to win and keep loyal customers or operate more efficiently in the reservations, maintenance, or operations departments. You may provide a historical example that would be found going back several decades. Learning from the past is a great way to succeed in the future.
Compose your data for the Case Study assignment as a scholarly paper using APA Style. Utilize a word processing application to create a text document and save the data with a "docx" file extension. Include the following data in your document:
•    Title Page
•    Header
•    Body of paper, two-three pages of double-spaced text
•    In-text citations, as appropriate
•    Reference Table