Rhetoric

The purpose of this assignment is

• to have you perform a rhetorical analysis of a piece or pieces of visual rhetoric;
• to work with crafting an effective thesis statement and selecting relevant details to support general conclusions;
• to focus on writing engaging introductions and conclusions;
• to consider questions of voice, audience, and purpose;
• to work with selecting and integrating appropriate strategies of development; to experiment with different revision processes;
• and, overall, to move toward a persuasive academic writing style

It is important analyze the rhetorical techniques and structures used by contemporary texts—whether they be visual, verbal, or hybrid visual-verbal—to identify the implicit arguments they use to persuade their audience.
Write a 6-page essay that analyzes the rhetorical strategies and appeals used to create persuasive meaning.
Write a persuasive interpretation of your commercial, considering both the messages within them and the cultural reality they reflect. Be sure you consider the assumptions underlying the texts, questions of materiality, layout, audience and purpose.