Revenue Management/Hospitality

Project Description: 
•    Interview a Hotel General Manager or Head of Revenue Management and find their revenue strategy for their property.  Please use your creativity. If you want to interview a RM director of a Cruiseline, Airline, Logistics Company, Car Rental agency, Resort, or something else you may do so
•    Explain in a 8‐9 page paper how the interviewee has come to make the decisions regarding the strategy (STAR reports, cold calling, internet searches) {8‐9 pages will be of the Main Body, not the total length of the paper}.  
•    Who is their direct competition? 
•    How do they make decisions regarding pricing, overbooking, and closeouts?  
Your paper should go into detail about: 
•    The value that the customer receives based on the price that they pay, and perceived benefit of staying in this property.  
•    What is the Average Daily Rate (ADR) for the property, average occupancy %, the distribution channels that the property uses, and their market segmentation mix (Transient, group, and special contract and negotiated rates)?  
•    What is the average Rack‐Rate for this property and the usual discount that is given in season, versus out‐of‐season?  
•    You also must relate what you learn from the interview back to the book and back to journal articles that you find. 
•    You should also go into detail about the company, this information should be found on their website or in articles. I want to feel like I am learning something not only about their pricing but also about the company, the industry, and their competition.