Management: Electric Car Collides with Reality on Profits

Assignment Questions

1. Using Porter’s five forces, broadly discuss how hybrid and electric car production will affect the World’s automobile industry? (30 marks) There is a word limit of 1,000 words for this question.
2. What strategic options should premium automobile manufacturers like Mercedes and BMW adopt to defend their competitive stance according to your assessment of how hybrid and electric cars will affect the industry’s competitive conditions (produce 20 marks). There is a word limit of 500 words for this question.

The purpose of the assignment is to test your understanding of the strategic topics and ideas discussed in the first six weeks of the course.
Your responses to each question should not use bullet points alone, this is unacceptable, please use properly constructed sentences and paragraphs. Generally, the content of your responses for each question should contain four key elements:
• clear identification and explanation of your arguments; and
• industry evidence supporting your arguments; and
• academic ideas / concepts / theory and their supporting references from the course or wider sources that show backing for the validity of your arguments; and
• if applicable an assessment/critique of alternative arguments, which illustrates why you have
chosen the “best” one. It is entirely up to you the number of theoretical ideas and their supporting references