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Localization and internalization principles

52

Create a PowerPoint slideshow of internationalization principles (local/regional/global differentiators). In your presentation, you will explain why organizations should have an internationalization effort.

1. Analyze tactics and barriers for internationalization inclusion at the local level: a local home business website where there is a need to increase product awareness and sales in multiple countries.

2. Assess tactics and barriers for internationalization inclusion at the regional level: a regional trucking business website where there is a need to export and import parts between North America and South America.

3.  Evaluate tactics and barriers for internationalization inclusion at the global level: a global soda company website where there is a need to increase brand loyalty and trust as well as multi-branded soda sales and distribution worldwide.

4.Conclusion Slide: How are internationalization tactics across these tiered business structures differentiated (e.g., commonalities and differences)?

 

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