Global Industry Analysis on building a Universal Studios Theme Park in Asia (India, Indonesia, Philippines or Thailand)

Global Industry Analysis on Universal Studios Theme Park in Asia

The countries under consideration are India, Indonesia, Philippines or Thailand.
1. A half page Introduction should be included. Also, a Conclusion should be included at the end of the report.
2. Chartering/organizing the project - The Part 1 paper is designed to answer three questions:

1. What are the strategic growth needs of your clients’ business?
2. What is the nature of the industry which allows you to grow and achieve competitive advantage?
3. What markets (countries) are most attractive in achieving the growth goals?
4. For this first part of your Group Strategy Project your country recommendation should be based upon your analysis only of the market size and growth data and commentary specific to your industry. for each country. Based upon market size, growth research and overall industry profit analysis, select a preliminary country that you will be looking at to make an acquisition or joint venture in. Provide reasons for your decision.

The following is a basic outline.
I. Description of Universal Studios Theme Park strategic growth objectives. Develop criteria that will allow you to compare markets (India, Indonesia, Philippines or Thailand) and partners (acquisition or joint venture)
II. Description of the growth and profit potential for Universal Studios Theme Park industry. A. The home country structure and environment for Universal Studios Theme Park industry. B. The global structure and environment for Universal Studios Theme Park industry.
III. Analysis of international markets Identify these countries (India, Indonesia, Philippines or Thailand) that are attractive in meeting Universal Studios Theme Park growth goals innovation market opportunity. Create a comparative benefit analysis based on the criteria of Universal Studios Theme Park need and the overall market (countries listed above) comparison questions below:

1. What is the comparative market size of the industry in each of the 4 countries (India, Indonesia, Philippines or Thailand) by 2020? (Hint: Use something like the number of passenger car registrations to size the automobile industry, other metrics for other industries) and how might that impact your decision on prioritizing the countries in your global business strategy?
2. What is the comparative growth, both in absolute terms and in percentage terms from 2015 to 2020 for the industry you have selected in each of the 4 countries and how might that impact your decision on prioritizing the countries in your global business strategy?
3. What is the profitability of the industry based on the level of competition? Who are some of the key company players (both multinational and local) in your selected industry in each of the 4 countries and how competitive is the industry in each country, and how might that impact your decision on prioritizing the countries in your global business strategy.

IV. Provide a recommendation of which market (country) you are recommending and provide the reasons based on your comparative benefit analysis.

Please note that there are Universal Studios Theme Park currently in Singapore and Japan. There are plans to open a Universal Studios Beijing in 2020, Universal Studios in South Korea may be opening in 2020 and a Universal Studios Moscow (indoor theme-park/shopping complex) is scheduled in 2022. UAE Universal Studios is on hold for the eight years.