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Consumer purchase intention towards online group buying website in Malaysia

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Introduction: Please elaborate more what is online group buying and its contribution to the nation.

Problem statement: I need you to strengthen it by putting Malaysian current phenomenon of this consumer behaviour toward online group buying, please elaborate how this study impact Malaysian GDP or economic. How this behaviour (using online group buying to purchase) can impact the society, economic and nation. 

Problem statement: Discuss more thorough how past studies conducted the same study as yours, what variable that they were using before, the iv, dv or moderator. Please look which variables has not been identify (we call this as research gap & this will be the contribution to the theory).

Literature Review: Please discuss the finding of past studies and relate it back to your research. 
Theory that you choose must be linked/connected to your framework development. You need to elaborate the linkages between theories and your framework

Methodology: please justify why u choose only 100 sample, this need to be supported by past studies. Justify why you choose certain state as well

Methodology: Please indicate where you got the items for your questionnaire. Please put the study that used it before. Indicate whether you adopt or adapt the items for questionnaire.

You need to add items for moderator variable. make sure the moderating variable that u suggested is supported by past studies.

Sample content for the article writing:-
1) Introduction
2) Literature Review
3) Research Methodology
4) Findings
5) Discussion and Implications
6) Conclusion
7) Reference (No limits on this, but as many as it can, to support all the writings)

 

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