Consumer Behavior from Case Study "Pick n Pay"

To what degree should Pick ‘n Pay’s marketing strategy vary between ethnic segments in South Africa?

In answering the questions, make sure to analyses issues based from consumer behavior point of view-and also from marketing perspective in general. This is important, as the case is a comprehensive case and deals with many other issues as well.

Use textbook on Blackwell, R., Miniard, P., Engel, J., Norjaya and Wan Jooria (2012). Consumer behaviour, Cengage Learning Asia Pte Ltd: Singapore to support the answer no.2.

That case study based on text book Blackwell, R., Miniard, P., Engel, J., Norjaya and Wan Jooria (2012). Consumer behaviour, Cengage Learning Asia Pte Ltd: Singapore. 6. Please highlight keywords of the answer of the questions