Comparison of Apple Computers/Tablets/Smartphones With Other Companies

This assignment is to analyze Apple Computers/tablets/smartphones with other companies. Please research current sources updated information provided as you prepare the analysis. Further, you are tasked to look for evidence whether Apple uses the current ISM techniques. You will need to clearly establish the purpose of this analysis in your executive summary and in the analysis itself. In general, the purpose of any business case analysis is to draw appropriate lessons learned. Your lessons learned should include those for enterprise managers - for example, provide an answer to the question, should an enterprise use more Apple products? If so, which ones?

Basic Instructions:

• Critically analyze the provided information on Apple Computers. In particular, additional research to include Apple’s newer product lines, its competitors, and recent events, and decides the lessons that have been learned for enterprise information systems managers, in a succinct report that includes a results-filled executive summary.

• Also researches for evidence, if any, that Apple uses any of the following in its business activities: “business intelligence”, “enterprise resource planning (ERP)”, “customer relationship management (CRM)”, “data mining”, and ”intelligent systems”, and assesses the results in the report

Additional Instructions:

It will be important to:

• Present evidence whether Apple uses any of the topics named in the second "bullet" above

Show any or all of the following:

• Critical thinking*

• Original thinking*

• Researched examples

Additional Readings:

• Apple, Inc. publishes "hot news" on its products at http://www.apple.com/hotnews/.

• A source of news on Samsung's and competing smartphones is at http://ibnlive.in.com/newstopics/samsung.html.

• Lenovo announces its products at http://shop.lenovo.com/us/en/portals/communications/