For this assignment, you will take on the role of a small business owner. We will go through the process of planning for, funding, marketing, and running a small business. This project will end with the market, at which you’ll see your business in action as you buy, sell, trade, and experience commerce with your fellow businesspeople.

Purpose

            -To work on your analytical, creative, and technical writing skills

            -To practice writing to a specific audience and in a specific format

            -To get a sense for what it’s like to plan and start a business

            -To experience a micro-economy

            -To gain some experience with marketing and business ownership

Assignment

A close-to-real business plan that includes market research, a financial analysis, pricing scheme, promotional & marketing material, supply information, and funding. Your plan needs:

-an executive summary, giving a snapshot/overview of your business

-a funding plan (where your money will come from initially, eg: self-financed, bank, etc.)

-marketing & pricing plan (how you will promote your business and price your goods/services)

-1 piece of promotional material (flyer, poster, commercial, giveaway item)

-Business cards (1 for everyone in class and 1 for me, so 20 total)

-Something to do on market day (merchandise to sell or trade, games, or a service)

-7 to 8 pages