Advertising Copy - Feature/Benefit/Value Outdoor Billboards

Choose a product from the following list:

- MAC Lipstick

- Goodyear Tires

- Gatorade

- Huggies Diapers

• Write one paragraph that describes:

– Who your target audience is

– What the key feature, benefit and value of your product are that you think resonate most with your target

• Create 3 Billboard ads for your product

– #1 emphasizes the feature

– #2 emphasizes the consumer benefit

– #3 emphasizes the consumer value

• A billboard ad consists of the following

– A rectangular space

– The following copy limits

• A headline no longer than 15 words maximum

• One bold visual

• Logo (and tagline if needed)

• Mock up your 3 boards and include visuals/description