Facebook Looking to the future

A. General instructions

1. Only use scholarly and reliable non-scholarly sources such as Bloomberg, Reuters, Money, Forbes, and Fortune (no answer.com, QuickMBA, eHow, Wikipedia…….).
2. Assignment should be supported by at least three scholarly (peer-reviewed articles), and at least three reliable non-scholarly sources; in addition to the weekly readings and multimedia content listed in the classroom.
3. Assignment should be written in a paper format; not a question and answer format.
4. A half page Introduction should be included. Also, Lessons Learned and a Conclusion should be included at the end of the case study.
5. All questions are to be attempted. Relate your answers to the required reading. Do not restate the information from the case study; go beyond the included information; analyze!

B. Questions:

1. How was Facebook able to stay ahead of competitors like Twitter, Instagram and LinkedIn over the last 5 years? What strategies did they implement to give them that competitive advantage?
2. Describe the weaknesses of Facebook’s privacy policies and features. What factors contributed to those weaknesses? Did Facebook overcome this issue? If so, how? If not, what recommendations would you propose?
3. What steps should Facebook take to increase the confidence of users, analysts and investors in