Entrepreneurial Marketing

Explain how the research of marketing in small businesses has contributed to the development of the Entrepreneurial Marketing concept. Then, using a small to medium sized enterprise (SME) of your own choice, critically analyse and evaluate how marketing in SMEs is carried out in this firm and how and why it differs from traditional marketing practices. Conclude by making your own recommendations for a suitable future Entrepreneurial Marketing strategy for your chosen case study firm based on your findings.